Maxwell & McIntyre has been recognised as a leader in sustainable oral innovation, winning a Product Sustainability Award for its pioneering approach to oral care. This accolade celebrates the brand’s unwavering commitment to reducing environmental impact whilst delivering premium, effective products that align with global sustainability goals.

Redefining Oral Care for a Sustainable Future

Maxwell & McIntyre represents a paradigm shift in oral care manufacturing. From sourcing ingredients to end-of-life packaging solutions, sustainability is woven into every aspect of their operations. Based in Kerikeri, Taitokerau Northland, New Zealand, the company has embraced local production to cut transport emissions, create regional jobs, and strengthen community supply chains.

As Aotearoa’s first oral care brand to partner with Repurpose Global for nature-bound plastic recovery, Maxwell & McIntyre is not just minimising harm, it is actively regenerating ecosystems. This partnership removes plastic waste from marine and terrestrial environments, making the company’s operations climate-positive and ocean-friendly.

Sustainability in Action

Maxwell & McIntyre’s award-winning approach aligns with key UN Sustainable Development Goals (SDGs), including:

• SDG 11: Sustainable Cities and Communities
  
  • Local manufacturing supports regional economies and reduces emissions.
    
  • Glass jar packaging and refill systems promote zero-waste lifestyles.
    
• SDG 12: Responsible Consumption and Production
  
  • Packaging follows circular economy principles – reusable, refillable, and recyclable.
    
  • Small-batch manufacturing minimises waste and overproduction.
    
• SDG 13: Climate Action
  
  • Local sourcing and concentrated formulations significantly cut carbon footprints.
    
  • Support for organic farming promotes carbon sequestration in soil.
    
• SDG 14: Life Below Water
  
  • Plastic-free packaging prevents marine pollution.
    
  • Sustainable harvesting of New Zealand sea kelp protects marine biodiversity.
    
• SDG 15: Life on Land
  
  • Organic sourcing supports soil health and regenerative agriculture.
    
  • Plastic recovery prevents land-based ecosystem contamination.
    

Innovative Products and Practices

The company’s mineralising toothpowder, made with sustainably harvested New Zealand sea kelp and 100% organic ingredients, exemplifies its eco-conscious ethos. Glass jar packaging eliminates single-use plastics and can be reused, upcycled, or refilled, drastically reducing waste. Concentrated formulations require less packaging and reduce transportation emissions.

By using only biodegradable, nature-derived ingredients, Maxwell & McIntyre ensures its products do not pollute waterways when rinsed away. Every detail – from sourcing and manufacturing to shipping and consumer use – has been optimised for sustainability.

Commitment to Continuous Improvement

Winning the Product Sustainability Award is just the beginning. Maxwell & McIntyre plans to:

• Expand its refill system for even greater waste reduction.
  
• Increase partnerships for plastic waste recovery.
  
• Transition to renewable energy in manufacturing operations.
  
• Develop new products using native New Zealand botanicals.
  

A Model for Industry Change

By proving that premium oral care can regenerate ecosystems rather than harm them, Maxwell & McIntyre sets a new benchmark for sustainability in the personal care industry. Their holistic approach demonstrates that climate-positive, ocean-safe, and zero-waste solutions are not only possible, they are the future.

Learn more about Maxwell and McIntyre sustainable toothpaste.

https://maxwellandmcintyre.co.nz