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Kylie’s Professional has been awarded five 2025 Product Sustainability Awards for Mineral Goddess Luxury Cream Foundation, Mineral Goddess Lip Pencils, Long Handle Buffing Kabuki Brush, Mineral Goddess Loose Foundation, and the Mineral Goddess Pressed Eyeshadow Palette. These awards highlight the brand’s continued success in developing products that demonstrably exceed industry standards for sustainability across formulation, materials, and packaging. Kylie’s Professional also won Product Sustainability Awards in 2024. All Kylie’s products use toxin-free, mineral and botanical-based ingredients which are healthy for both people and the planet.


The Mineral Goddess Loose Foundation and the Mineral Goddess Pressed Eyeshadow Palette have been awarded for their adoption of refillable packaging. The loose foundation is housed in a refillable pot, and the eyeshadow palette in a magnetic aluminium compact designed for refills. This system directly addresses packaging waste by allowing consumers to replenish the product without discarding the primary container.


The Mineral Goddess Luxury Cream Foundation is acknowledged for its packaging choice of recyclable glass with an aluminium lid, a significant departure from prevalent plastic containers within the foundation category. This material selection facilitates easier recycling and reduces reliance on single-use plastics.


The Long Handle Buffing Kabuki Brush has been recognised for its construction using durable materials including a wooden handle and cardboard packaging, promoting longevity and reducing the need for frequent replacement. This focus on product lifespan contributes to a more sustainable consumption cycle within makeup tools.
The Mineral Goddess Lip Pencils, manufactured in Germany, contribute to sustainability through their focus on quality and durability, natural ingredients and wooden pencil housing.
“These award-winning products from Kylie’s Professional demonstrate a tangible commitment to reducing environmental impact through conscious material choices and design innovations. The brand’s wider sustainability initiatives, such as their participation in the Terracycle recycling programme and the option for ‘no box’ online orders, further support the environmental credentials of these products. The local manufacturing of 99% of their range in Australia also contributes to a reduced carbon footprint associated with product distribution. Kylie’s Professional makeup products all work wonderfully and last very well – proving high performance products that are good for the planet and people are always the best!”
-Anna Chatburn, Founder, Sustainability Award
The success of Kylie’s winning makeup products underscores the potential for significant sustainability advancements within the cosmetics sector. Kylie’s Professional’s focus on practical, product-level solutions provides a benchmark for the industry, demonstrating that high-performing beauty products can be developed with a reduced environmental footprint through considered material selection, durable design, and waste-reducing packaging systems.
Learn more and view the full Kylie’s Professional sustainable makeup range.