Peekapoo toilet paper, an Australian-based brand, has been awarded a Product Sustainability Award. The award celebrates Peekpoo’s outstanding commitment to environmental responsibility aligned with the United Nations Sustainable Development Goals (SDGs). As a brand redefining what it means to be both luxurious and low-impact, Peekapoo stood out among this year’s entrants for its elegant and innovative approach to the humble toilet roll.

“Peekapoo proves that sustainability and quality don’t have to be trade-offs – they’ve created a product that’s both good for your body and kind to the planet,” says Anna Chatburn, founder of the Sustainability Awards. “From sourcing FSC-certified bamboo to eliminating plastic at every stage of the process, this is how sustainable products should look in 2025.”

Why Peekapoo Stood Out

At the core of Peekapoo’s mission is a deep commitment to sustainability across the entire product lifecycle – a crucial benchmark for this award category. By using 100% FSC-certified bamboo, Peekapoo taps into a renewable, fast-growing raw material that doesn’t require replanting after harvest. Not only does bamboo consume significantly less water than traditional trees, but it also produces up to 35% more oxygen and absorbs up to 12 tonnes of CO₂ per hectare annually. That makes Peekapoo’s raw material choices a direct contributor to UN SDG 13: Climate Action and SDG 15: Life on Land.

Beyond its core material, the brand impressed the judges with a total commitment to plastic-free manufacturing and distribution. Each roll is wrapped in recyclable paper, entirely avoiding the single-use plastics common in conventional packaging. Peekapoo’s packaging aligns directly with UN SDG 12: Responsible Consumption and Production, especially with its zero-plastic supply chain and minimal-waste design.

Safe for People, Planet, and Pipes

Peekapoo’s product is also free from toxic dyes and synthetic scents, making it safe for even the most sensitive skin, marine environments and septic systems. The toilet paper breaks down naturally and quickly, relieving pressure on wastewater treatment systems and protecting waterways, aligning with UN SDG 6: Clean Water and Sanitation and SDG 14: Life Below Water.

Leading the Way in ECO-FRIENDLY Everyday Products

The Sustainability Award recognises that small shifts in consumer behaviour like choosing responsible personal care can lead to big environmental outcomes. Peekapoo makes that shift easy and even delightful, offering a premium experience that doesn’t cost the Earth.

As the world shifts toward more responsible consumption, Peekapoo stands as a model of how thoughtful design, ethical sourcing, and plastic-free principles can transform even the most everyday item into a force for good.

Check out Peekapoo Sustainable Toilet Paper.