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Luxury fragrance brand Tulita is setting a new standard for sustainability in the beauty industry. Their dedication to eco-friendly practices has been recognised with the win of an organisation Sustainability Award and three product Sustainability Awards for their natural fragrances: Agati, Vikasa, and Divya.
With a mission to redefine ethical and sustainable luxury fragrance, Tulita Founder Lucy Bradshaw wanted to go beyond “clean” and “green” with an unwavering commitment to environmental responsibility and transparency. Tulitaโs philosophy centres on using natural, biodegradable, plastic-negative, refillable, reusable, upcycled, and recyclable elements throughout their entire product lifecycle. This comprehensive approach sets them apart at the forefront of the Blue Beauty movement, which is centred on products that are safe for the environment and contribute positively to its health.
“Tulita was built and founded on the principles of elevating and setting a new benchmark in luxury sustainability. In every aspect we considered how to make our impact nature positive and ensure that we embody the highest levels of respect for our planet whilst creating the most incredible natural fragrance. To be recognised by The Sustainability Award is a huge honour and we are grateful for the great work they are doing to shine a light on those that are striving to make a difference.”
Lucy Bradshaw, Founder, Tulita
Tulitaโs beautiful contemporary glass perfume bottles have a unique screw lid to enable refills. The lids are made from hand carved spherical gemstones, and the bottles can even be repurposed into gua sha rollers.
Tulita’s commitment to sustainability shines through in every aspect of their business:
Tulita’s dedication to sustainability is beautifully embodied in their three award-winning natural fragrances: Agati, Vikasa, and Divya. Each fragrance is not only captivating but also formulated with the utmost respect for the environment.
Tulita is a shining example of how luxury and sustainability can go hand-in-hand. Their innovative approach and unwavering commitment to environmental responsibility are paving the way for a more positive future for the fragrance industry.
“Tulita has achieved what very few do: crafting a covetable luxury brand thatโs not only sustainable, but goes above and beyond by actively giving back and helping to make the world a better place. Lucy and the Tulita team show how sustainable products can enhance the wellbeing of people and the planet. The brand aesthetic, attention to detail, transparency, ingredients, innovative packaging and spiritual philosophy, plus crystals!… I canโt think of a brand that Iโve been more impressed by!”
Anna Chatburn, Founder, Sustainability Award
Explore Tulita’s amazing brand and perfumes at Tulita.co
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