Australian Sustainable Perfume Brand Recognised for Planet Positive Practices

Luxury fragrance brand Tulita is setting a new standard for sustainability in the beauty industry. Their dedication to eco-friendly practices has been recognised with the win of an organisation Sustainability Award and three product Sustainability Awards for their natural fragrances: Agati, Vikasa, and Divya.

Pioneering a New Era of Blue Beauty

With a mission to redefine ethical and sustainable luxury fragrance, Tulita Founder Lucy Bradshaw wanted to go beyond “clean” and “green” with an unwavering commitment to environmental responsibility and transparency. Tulita’s philosophy centres on using natural, biodegradable, plastic-negative, refillable, reusable, upcycled, and recyclable elements throughout their entire product lifecycle. This comprehensive approach sets them apart at the forefront of the Blue Beauty movement, which is centred on products that are safe for the environment and contribute positively to its health.

Revolutionising Refillable Fragrance 

Tulita’s beautiful contemporary glass perfume bottles have a unique screw lid to enable refills. The lids are made from hand carved spherical gemstones, and the bottles can even be repurposed into gua sha rollers. 

Unwavering Commitment to Sustainability

Tulita’s commitment to sustainability shines through in every aspect of their business:

• 100% Naturally Derived Fragrances: Their captivating scents are crafted from plant-based ingredients, predominantly organic and non-GMO.
• Plastic Negative Certification: They are proudly certified Plastic Negative by Australia’s Waste Revolution, actively removing more plastic from the environment than they use.
• Sustainable Packaging: Their packaging is FSC-certified, ensuring responsible forestry practices.
• Biodegradable Formulas: Their fragrances won’t harm the environment after use.
• Refillable and Reusable: The beautiful bottles are designed for multiple uses, reducing waste.
• Upcycled Elements: The iconic Crystal Cap can be transformed into a Gua Sha massage tool, extending its life cycle.
• Supporting Local Communities: Tulita partners with organizations like the Givaudan Foundation to empower communities involved in sourcing their natural ingredients.
• Carbon Positive Commitment: They are Trace-certified Carbon Positive, offsetting 150% of their emissions.
• Radical Transparency: Unlike most fragrance companies, Tulita discloses all ingredients and their origins, celebrating the communities that cultivate their botanicals.
• Recyclable Materials: All outer packaging, glass bottles, and aluminum funnels can be recycled. They even offer a take-back program for empty bottles.
• Green Technology: Tulita utilises innovative green technology to minimise waste and environmental impact, such as Upcycled Rose Water.
• Ocean Conservation Supporters: They are proud partners of The Ocean Clean Up, an organisation dedicated to removing plastic pollution from our oceans.
• Ethical Sourcing: They are actively pursuing B Corp certification, reflecting their commitment to social and environmental responsibility.

Award-Winning Natural Fragrance

Tulita’s dedication to sustainability is beautifully embodied in their three award-winning natural fragrances: Agati, Vikasa, and Divya. Each fragrance is not only captivating but also formulated with the utmost respect for the environment.

Tulita is a shining example of how luxury and sustainability can go hand-in-hand. Their innovative approach and unwavering commitment to environmental responsibility are paving the way for a more positive future for the fragrance industry.

Enhancing Wellbeing of People and Planet

“Tulita has achieved what very few do: crafting a covetable luxury brand that’s not only sustainable, but goes above and beyond by actively giving back and helping to make the world a better place. Lucy and the Tulita team show how sustainable products can enhance the wellbeing of people and the planet. The brand aesthetic, attention to detail, transparency, ingredients, innovative packaging and spiritual philosophy, plus crystals!… I can’t think of a brand that I’ve been more impressed by!”

Anna Chatburn, Founder, Sustainability Award

Explore Tulita’s amazing brand and perfumes at Tulita.co